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One of two new jobs is filled by someone born outside the U.S. and with the continued influx of Spanish speaking immigrants into the US workforce, companies now realize the importance of training their management and staff to be more linguistically and culturally aware, in addition to a growing Spanish workforce, the current annual purchasing power of the Latino community exceeds $700 billion.
Companies that can accommodate the linguistic needs of the Latino market will also be best positioned to win their business and customer loyalty.